Privacy Policy

How Captrue Benefits Handles Your Data

Effective Date

June 1, 2025

1. Introduction

Captrue Benefits LLC (“Captrue,” “we,” “us,” or “our”) respects your privacy. This Privacy Notice (“Notice”) describes how we collect, use, disclose, and protect your personal information through the websites we operate, including https://captruebenefits.com/,  and any associated services (collectively, the “Services”).

This Notice may be supplemented by additional privacy policies or disclosures depending on your relationship with Captrue. If you are a member of a health plan or otherwise interacting with us in the context of a business arrangement, please refer to your applicable Notice of Privacy Practices or contact the Plan Sponsor of your health plan.

By using our Services or providing us with personal information, you consent to the practices described in this Notice and our Terms of Use.



2. Health Information and HIPAA Compliance

In certain circumstances, the information we collect may be subject to the Health Insurance Portability and Accountability Act (“HIPAA”). Any identifiable health information collected in our capacity as a business associate to your health plan will be treated as Protected Health Information (“PHI”) under HIPAA. Captrue does not act as a covered entity in relation to your health plan benefits; therefore, your health plan is responsible for furnishing you with a HIPAA-compliant Notice of Privacy Practices. You may request that Notice directly from your health plan.



3. Information We Collect

We may collect the following categories of personal information:

  • Identifiers: name, address, phone number, email, and government-issued ID
  • Demographic Data: age, date of birth, gender, and medical conditions
  • Commercial Data: transaction records, claims, medical information, and benefits usage
  • Online Activity: IP address, device ID, browser type, and usage patterns
  • Geolocation Information: based on your device’s location settings
  • Audio/Visual Data: call recordings or video conferencing
  • Employment Data: employer name and job title



4. Your Privacy Rights

You have the right to:

  • Access, correct, or delete your personal information.
  • Opt-out of marketing communications.
  • Restrict or object to data processing where applicable.

To exercise these rights, please contact us at:

Captrue Benefits LLC
ATTN: Privacy Officer
PO Box 21122
Eagan, MN 55121
844-450-6611



5. How We Use Your Information

We use your personal information to:

  • Deliver information about your health benefits
  • Respond to inquiries and provide support
  • Operate, manage, and improve our Services
  • Ensure security, fraud prevention, and legal compliance
  • Customize user experiences and communications
  • Conduct analytics and measure engagement
  • Comply with legal obligations and industry standards



6. Disclosure of Personal Information

We may disclose your information to:

  • Service Providers
  • Affiliates and Partners
  • Your Health Plan or Employer
  • Government Entities or Legal Authorities
  • Third Parties in a Business Transaction


We do not sell your personal information as defined under applicable state privacy laws.



7. Cookies and Tracking Technologies

We use cookies and similar tools to personalize content and ads, analyze site traffic, and enhance your experience. If you are concerned about the potential use of the information gathered from your computer by cookies, you can set your browser to prompt you before it accepts a cookie. Most internet browsers have settings that let you identify and/or reject cookies.



8. State Privacy Rights

Depending on your residency, you may have rights to access, correct, delete, or opt out of the processing of your personal information. To exercise your rights, contact us at:

Captrue Benefits LLC
ATTN: Privacy Officer
PO Box 21122
Eagan, MN 55121
844-450-6611



9. Children’s Privacy

Our Services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us immediately.



10. Changes to This Notice

This Notice may be updated periodically. The “Effective Date” above reflects the last update. We encourage you to review this page for the latest information on our privacy practices.



11. Contact Us

If you have questions about this Privacy Notice, contact us at:

Captrue Benefits LLC
ATTN: Privacy Officer
PO Box 21122
Eagan, MN 55121
844-450-6611